Coachella is what all the music lovers, party go-ers, and younger and older generations come within a few miles of capacity to enjoy an unforgettable three day weekend.
The musica festival is a paradise for the media to rave about:
http://omg.yahoo.com/blogs/celeb-news/coachella-2013-where-stars-sun-sip-shake-140005697.html
Fashion blogs, celebrity gossip, and to music stores, Coachella sure benefits certain businesses and media to engage their readers and customers with. All the hype build-up and news surely also helps the music festival itself as free advertising.
On the other hand, Salesforce, well achieved social marketing suite, sure understands how Coachella has gained and maintained its popularity with its marketing. Read more from 9 Event Marketing Lessons From Coachella’s Social Media Strategy
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