We are excited to announce the registration is now officially open for the 30th anniversary weekend of our Communication department! When e-mails have been sent out barely two days ago, we have received more than 50 registrations. Pretty impressive considering how many people would register in the next month and a half.
Be part of something special! Not only for students or alumni, but anybody who has any general interest in UC San Diego and one its strongest, most popular departments.
Meanwhile, as a side news, San Jose has been claimed by Forbes magazine as one of the happiest cities for young professionals. Its condition in the Silicon Valley allows the biggest corporations, including Apple, Google, Yahoo!, IBM, Facebook, to all thrive and provide great opportunities for new potential employees. Also, San Francisco has no doubt maintained its reputation for the bountiful start-ups and job choices!
Again, we had another special guest come visit at our COMM 146 class yesterday! Derek Danziger '95 is VP at Nuffer, Smith, Tucker, one of the oldest and very well known PR firm, and he kindly shared us his story after graduating Even beginning from a job at Seaworld, his long path through the PR industry sure stands out through his work ethics and creative mind set, and this has opened us a bit through our strategic plans to publicize our own 30th anniversary event.
A little more about Nuffer, Smith, Tucker, it has a diverse range of clients from financials to agriculture/ food companies. Located in San Diego, this award-winning, interactive firm explores how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals.
Diversity will become greater at UC San Diego, due to this year's increase in admissions and the bigger pool of applicants. Due to the Fox 5 news report, "according to UCSD, 8.6 percent more low-income students were admitted compared to last year, while 20.2 percent more will be the first in their family to attend college. The class also includes higher numbers of blacks (12.5 percent), Mexican-Americans (17.5 percent), other Latinos (6.6 percent) and Filipinos (4.7 percent) than the previous fall quarter."
Ever think its possible to have your business be really, really popular....without any advertisement?
Chris Cochran, '90, graduated with a Communication minor and the fundamental thinking constructed by the theories and concepts of his Comm studies. With his position as publicity management at Stone Brewing, he shared us with a few stories which led to the great success of Stone Brewing.
Along with effortless social media, (check out this article), their fan base grows strong through word of mouth and actual engagement to learn about what their customers like.
Serving Kimchee, clams, and random ethnic dishes at their restaurant, the company had no attempts to follow the usual pub food, such as burger, fries, and fish 'n chips. Instead, they followed their own tastes and selected foods for their menu that they truly believed tasted well with their beer.
They even run their own shipping service, where they also import fresh-brewed, high quality beer from other companies and countries.
Learn more about this company and go have a beer! Who knows, maybe you will be motivated to get a tattoo of their logo like many of their fans.
Also stop by our Beer Garden event of the 30th anniversary to try some their free beer!
Coachella is what all the music lovers, party go-ers, and younger and older generations come within a few miles of capacity to enjoy an unforgettable three day weekend.
The musica festival is a paradise for the media to rave about:
Fashion blogs, celebrity gossip, and to music stores, Coachella sure benefits certain businesses and media to engage their readers and customers with. All the hype build-up and news surely also helps the music festival itself as free advertising.
Another Monday! This means another effective class of COMM 146. Aside from receiving wonderful advice from our department chair, David Serlin, Outreach group also has set the class and other groups assignments to pitch in classes and hand out flyers about our anniversary event!
When it comes to a huge campus at a university like UC San Diego, students and organizations begin to learn effective strategies to advertise. Whether its flyer-ing on library walk or writing on the sides of chalkboards at classrooms, student organizations and groups are always trying to find the next creative from of marketing that will actually capture the attention of students. Thus, they naturally practice their skills in successfully communicating with other students and understanding their needs and interests.
Not only students need this marketing, but also businesses or firms looking for their products and services to appeal to college students or even recruiting them in. Check out a blog which strictly focuses on oncampusadvertising.
Here are a few websites defining different strategies:
Outreach group and a few students from COMM 146: "Remembering Communication" proudly represented the class and shared our excitement about the upcoming 30th Anniversary of our department on Triton Day, on UC San Diego!
With our booth in Town Square, we were able to reach out to parents, new admitted student, and even current students and staff members at UC San Diego. Triton Day was such a special day where departments, organizations, and clubs all come together and celebrate the newly admitted students and their upcoming school years. We were honored to show our UCSD community and future students of how proud we were about our department!
Even after our stride and outreaching for five hours, a few of us stayed to cool down and attend a special UCSD Alum session with actor, Robert Buckley! The Lipstick Jungle and One Tree Hill star shared his experience at our university as a Economics major, and we got to enjoy his quirky humor and charms. :)
It's Spring Quarter 2013 at UC San Diego! Surely, we hope that our colleagues and friends have had a wonderful Spring break. Did you have a more relaxing break, spend time with family, or maybe spend it all for young adult fun?
To re-examine our theories and concepts studies in UCSD Communication and to apply them in the current media projects, we can take a recent example of the film, "Spring Breakers", featuring James Franco, Vanessa Hudgens, Selena Gomez, and Gucci Mane. The movie, released more than a week ago, follows four college-aged girls who decide to rob a fast food restaurant in order to pay for their spring break.
Relating to the concept of montage, where the whole is more than the sum of its parts, director, Harmony Korine, began to collect images of spring break and different pictures of the situation before filming. He enjoyed the retouching on different bright colors, presence of junk food and Mountain Dews, to all contribute to his artwork of pop culture.
In this picture, as the movie cover of this film, it reveals the consequences or the ideas of fun in extreme measures with the stacks of cash, guns, knife, big package of drugs, and even a robbery mask in pink.
There are mixed reviews about the film, whether it is presenting a positive message or whether it purposely pushes the culture of teen generation and "having fun" to the extreme. The movie poster certainly does have a sort of mocking like display of female items, similar to what we can commonly see around the consumerist society. Take the example of this magazine picture:
What do you think? Here is a trailer of the movie, in case you are not familiar:
