It's Spring Quarter 2013 at UC San Diego! Surely, we hope that our colleagues and friends have had a wonderful Spring break. Did you have a more relaxing break, spend time with family, or maybe spend it all for young adult fun?
To re-examine our theories and concepts studies in UCSD Communication and to apply them in the current media projects, we can take a recent example of the film, "Spring Breakers", featuring James Franco, Vanessa Hudgens, Selena Gomez, and Gucci Mane. The movie, released more than a week ago, follows four college-aged girls who decide to rob a fast food restaurant in order to pay for their spring break.
Relating to the concept of montage, where the whole is more than the sum of its parts, director, Harmony Korine, began to collect images of spring break and different pictures of the situation before filming. He enjoyed the retouching on different bright colors, presence of junk food and Mountain Dews, to all contribute to his artwork of pop culture.
In this picture, as the movie cover of this film, it reveals the consequences or the ideas of fun in extreme measures with the stacks of cash, guns, knife, big package of drugs, and even a robbery mask in pink.
There are mixed reviews about the film, whether it is presenting a positive message or whether it purposely pushes the culture of teen generation and "having fun" to the extreme. The movie poster certainly does have a sort of mocking like display of female items, similar to what we can commonly see around the consumerist society. Take the example of this magazine picture:
What do you think? Here is a trailer of the movie, in case you are not familiar:
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