In the UCSD Communication department, there is great focus in the lower division courses and electives on the media and effect in advertising.
Advertising examples we have focused on.....Carl's Jr. commercials....
Accompanying the famous term "Sex sells", Carl's Jr. has made quite a few commercials all similar with attractive women, in seductive clothing, eating and "enjoying" sandwiches. Do they expect to sell these sandwiches, filled with meat, to other sexy women?
Most likely the answer is no, as Carl's Jr. does aim to appeal to male appetite.
It could also be argued that Carl's Jr. intentionally adds the "sex" factor to be ironic, humorous, and more entertaining.
What do you think? Watch a few:
http://www.youtube.com/watch?v=Sc9Kd6IdQn0
http://www.youtube.com/watch?v=PMi8fcGSozc
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