Another Monday! This means another effective class of COMM 146. Aside from receiving wonderful advice from our department chair, David Serlin, Outreach group also has set the class and other groups assignments to pitch in classes and hand out flyers about our anniversary event!
When it comes to a huge campus at a university like UC San Diego, students and organizations begin to learn effective strategies to advertise. Whether its flyer-ing on library walk or writing on the sides of chalkboards at classrooms, student organizations and groups are always trying to find the next creative from of marketing that will actually capture the attention of students. Thus, they naturally practice their skills in successfully communicating with other students and understanding their needs and interests.
Not only students need this marketing, but also businesses or firms looking for their products and services to appeal to college students or even recruiting them in. Check out a blog which strictly focuses on oncampusadvertising.
Here are a few websites defining different strategies:
Outreach group and a few students from COMM 146: "Remembering Communication" proudly represented the class and shared our excitement about the upcoming 30th Anniversary of our department on Triton Day, on UC San Diego!
With our booth in Town Square, we were able to reach out to parents, new admitted student, and even current students and staff members at UC San Diego. Triton Day was such a special day where departments, organizations, and clubs all come together and celebrate the newly admitted students and their upcoming school years. We were honored to show our UCSD community and future students of how proud we were about our department!
Even after our stride and outreaching for five hours, a few of us stayed to cool down and attend a special UCSD Alum session with actor, Robert Buckley! The Lipstick Jungle and One Tree Hill star shared his experience at our university as a Economics major, and we got to enjoy his quirky humor and charms. :)
It's Spring Quarter 2013 at UC San Diego! Surely, we hope that our colleagues and friends have had a wonderful Spring break. Did you have a more relaxing break, spend time with family, or maybe spend it all for young adult fun?
To re-examine our theories and concepts studies in UCSD Communication and to apply them in the current media projects, we can take a recent example of the film, "Spring Breakers", featuring James Franco, Vanessa Hudgens, Selena Gomez, and Gucci Mane. The movie, released more than a week ago, follows four college-aged girls who decide to rob a fast food restaurant in order to pay for their spring break.
Relating to the concept of montage, where the whole is more than the sum of its parts, director, Harmony Korine, began to collect images of spring break and different pictures of the situation before filming. He enjoyed the retouching on different bright colors, presence of junk food and Mountain Dews, to all contribute to his artwork of pop culture.
In this picture, as the movie cover of this film, it reveals the consequences or the ideas of fun in extreme measures with the stacks of cash, guns, knife, big package of drugs, and even a robbery mask in pink.
There are mixed reviews about the film, whether it is presenting a positive message or whether it purposely pushes the culture of teen generation and "having fun" to the extreme. The movie poster certainly does have a sort of mocking like display of female items, similar to what we can commonly see around the consumerist society. Take the example of this magazine picture:
What do you think? Here is a trailer of the movie, in case you are not familiar:
Finals week is coming up in the quarter system, and most of us students just want to scream and run away.... which will be probably pointless. Many people are trying different ways to relieve their stress. Even a trend has been widely set around schools to have "Puppy rooms" or "Therapy Fluffy", where students can take a break to play with adorable pets!
Personally as UCSD student here, I have had to go through great measures in having my friend change my Facebook password which bans me from accessing till my finals are finished. (Actually very helpful!)
But the problem I'd like to ask is what if your social media tools are necessary for school, work, or any commitments that have during the Finals week? There has been many suggestions to avoid Facebook and such during this intense, significant week, but students may need them for school projects, work, keeping up with their career interests, or to continue the flow of networking.
Of course, finals week is barely a week, even just a day for a few students. Obviously there are many strategies to balance the usage of social media while taking studying effectively. To keep up with social media though also seems like another commitment.... While us students are temporarily committed to take and study for these exams, is social media also another committment for us? And it lasts longer?
Have you visited out our Youtube channel yet? We have special, rare historical footages featuring Dan Hallin, Herbert Schiller, and COMM 146's very own Professor Mike (Michael Cole)! These three leaders and professors have contributed significant work to our UCSD Communications department. Without their research, guidance, and presence, our department would not have been possible!
Now a look at who does such an impact for our department today..... David Serlin! Not only is he the chair and an associate professor for our department, but he also is a faculty member in the Science Studies, Critical Gender Studies, and the Interdisciplinary Group in Cognitive science. Watch our new video on his regards to the UCSD Communication 30th:
Also, come to our 30th Anniversary celebration to hear Professor Serlin to share his insight and knowledge about specific topics such as 'disability and communication' to the department in general! This is a unique opportunity to meet him, and our class highly recommends it!
You can see now many students studying Communication or people of the recent generations know how to use social media. These days, its simple to ask, who doesn't have a Facebook? Which company doesn't have Twitter? Companies and organizations, especially small businesses, need to use social media in order to connect with their targeted communities and group or to get the word about their own business, products and services. But how do you stand out among all these other businesses when they are using the same social media tools? You may have the same tools, but there are different ways to use and perceive with these social media outlets! A potential customer/client must be motivated to "like" or "follow" your company, and you can learn a bit on here: What Businesses Are Doing Wrong on Social Media (And 5 Tips For Success) The author, David Kerpen, is currently the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Do you agree with his tips on using social media? Are there any other ways that can be more or also effective? Or let us know you "LIKE" this!
Our communication class, COMM 146, has been very excited to reach our 100th "like" on our Facebook page! Check it out: http://communication.ucsd.edu/30th
Many of our fans are actually alumni of the Communication department. Now, to stress on this point, there has never been much noise for academic departments of a university, such as UC San Diego, to have their current students be able to connect and have opportunities to get to know the alumni. This is a crucial goal that we have for ourselves, when planning for the 30th anniversary weekend.
Let us also commence, on our (still-in-progress) alumni mixer event on the 30th anniversary weekend. It will be on Friday, June 7th, proudly led by Comm professor, Lisa Cartwright. A speed dating type of panel will occur and provide a wonderful opportunity for current student in the Comm department to really engage with our alumni in discussion of their career goals, learnings from our major, and just really, have a great time! :)
