How to Win at Social Media

You can see now many students studying Communication or people of the recent generations know how to use social media. These days, its simple to ask, who doesn't have a Facebook? Which company doesn't have Twitter? Companies and organizations, especially small businesses, need to use social media in order to connect with their targeted communities and group or to get the word about their own business, products and services. But how do you stand out among all these other businesses when they are using the same social media tools? 
You may have the same tools, but there are different ways to use and perceive with these social media outlets! A potential customer/client must be motivated to "like" or "follow" your company, and you can learn a bit on here: 

What Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)
The author, David Kerpen, is currently the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years.

Do you agree with his tips on using social media? Are there any other ways that can be more or also effective? Or let us know you "LIKE" this!